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BeeLinked

A SaaS mobile app bringing beekeepers and honey enthusiasts together in a vibrant community of production, knowledge, and trade

This case study tells the story of a concept for a SaaS app that appeared as a part of our Product Challenge initiative, where cross-functional teams resolve pressing issues for various industries. The created concept resonates with both professional and enthusiast beekeepers, as well as consumers seeking bee-origin products like honey, candles, natural cosmetics, and bee pollen. This platform is a confluence of business management for beekeepers and a trusted market for honey aficionados.

Expertise 

Product discovery 
Product design & branding

Industry 

Retail 
Food and beverage

Timeline 

4 days 

The challenge

BeeLinked aims to address critical challenges in the beekeeping and honey markets. For beekeepers, the shift to modern hives and the need for distinctive product branding requires adaptation to new materials and marketing strategies. Technological advancements, such as bee tracking and RFID tags, necessitate new skills and approaches.

Additionally, in the honey market, there's a rising consumer interest in natural sweeteners and honey's therapeutic benefits, opening new opportunities. At the same time, the sector faces significant challenges, including product adulteration and the impacts of climate change, which pose risks to both honey production and consumer trust. 

Our solution, BeeLinked is a concept for an innovative platform that our team designed to navigate these challenges, offering technological and market solutions for both beekeepers and honey enthusiasts.

The challenge
Requirements
Challenge
Process
Technical Requirements

Meet BeeLinked – an accessible mobile SaaS solution with the potential to foster a vibrant community of both beekeepers and honey enthusiasts. 

Some of its key functionalities include: 

1. Detailed monitoring of bee health, weather conditions, and hive productivity for adapting to changing environmental conditions and the need for precision in beekeeping.

2. Advanced algorithms for early pest and disease detection to efficiently maintain the health of bee colonies, ensuring sustainable beekeeping practices.

3. A verified platform for buyers to explore and purchase honey, candles, and natural cosmetics. As a result it ensures quality and builds consumer confidence in the purchased products.

4. User-generated content and knowledge sharing combats the gap in beekeeping knowledge between generations and differing levels of expertise.

5. Financial management assistance to facilitate the financial sustainability of beekeeping ventures.

6. User-regulated product market to give beekeepers a chance to reach a wider market.

Thanks to the above-mentioned features, BeeLinked stands out as an accessible platform for beekeepers and a catalyzer of economic growth through a self-regulating marketplace. Additionally, it promotes ecological awareness, enabling users to make informed decisions in beekeeping and market activities.

The Challenge

The team approached the challenge by following a 5W1H framework in their research efforts. Pretty quickly, they identified that the application would be used by an older generation who maintain beekeeping traditions in their families or treat it as a hobby during retirement. However, after going a little further into the research, we also found out that in recent years, an increasing number of younger people become engaged in beekeeping, driven by an interest in ecology, local product production, and sustainable agriculture. 

So, we decided to combine the need for a minimalistic, readable design with big, clean elements that would be center-oriented while proposing a modern and eco-friendly design for younger users. 

All main phases of building the BeeLinked app have been done in Figma. That's where the design team worked on the wireframes and prototypes, bringing their idea to life.

The process went on with the development of an application concept that connects producers and consumers, facilitating knowledge sharing and business growth. Our strategy was to aid beekeepers in various aspects of their business, such as weather monitoring, pest and plant identification, disease control, and financial management. At the same time, we wanted to create a solution to provide honey lovers with access to a market of verified producers, product information, and direct purchasing options.

As BeeLinked is still in the concept phase, we have not decided which technologies will be used for the backend, frontend, infrastructure, and framework. It will be determined in the next stages of work on the project.

Our Process

what partners say about us?

The code and the work were good quality and really what we were looking for. They were able to bring technical design thinking to the project. Project management was tight and I always knew what was happening.
Daniel Kiyoi
CEO & Founder Magic Dust
Apptension was flexible and professional. When I needed to quickly add capacity, it took a week or two at worst - often days. The cooperation enabled me to slowly scale up my own IT team, and the company was very helpful until the last moments of the transition.
Mateusz Oleksiuk
CEO LESS_
The technical creativity delivered by the team at Apptension was invaluable in the formation of our mixed reality start-up Hyper.
Nathan Sparshott
Co-Founder & CEO of Hyper
The SaaS Boilerplate Apptension built was a huge reason we were so successful, because all these little seemingly unrelated tasks and integrations needed to happen. If we had been working with anybody else, It would have probably taken months to do the same work.
Kwame Nyanning
CEO blkbx.
We needed their help to build the backend services and capabilities needed to deliver a production level on demand. Their ability to produce high-quality work with consistency while dealing with a new type of project was impressive.
Kelly O’Conor
Product Lead, Siberia
The project’s success has resulted in a long-term partnership for design and development. Apptension is a fantastic partner, who is willing to go above and beyond in order to deliver what the client needs.
Catarina Rocha
p(r)oud solutions
Apptension fared well in our project, working with our bespoke CMS and complex requirements. The designs were implemented well and the schedule was kept tight.
Christian Marc Schmidt
Partner at Schema
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BeeLinked
A SaaS mobile app bringing beekeepers and honey enthusiasts together in a vibrant community of production, knowledge, and trade
About
This case study tells the story of a concept for a SaaS app that appeared as a part of our Product Challenge initiative, where cross-functional teams resolve pressing issues for various industries. The created concept resonates with both professional and enthusiast beekeepers, as well as consumers seeking bee-origin products like honey, candles, natural cosmetics, and bee pollen. This platform is a confluence of business management for beekeepers and a trusted market for honey aficionados.

Expertise 

Product discovery 
Product design & branding

Industry 

Retail 
Food and beverage

Timeline 

4 days 

Tools, Figma

django
flask
react native
node.js
next.js
python
gatsby.js
vue.js
react.js
javascript
aws
docker
serverless
figma
photoshop
illustrator
after effects
firebase
blender
graphql
nuxt.js
Scss
typescript
apollo
saas boilerplate
styled components
D3
bigcommerce
bigquery
Wagtail CMS
Django Rest
redux
gsap
i18next
kubernetes
Google Cloud
Platform
rabbitmq
celery
Before
After
Prerequisites
The challenge

BeeLinked aims to address critical challenges in the beekeeping and honey markets. For beekeepers, the shift to modern hives and the need for distinctive product branding requires adaptation to new materials and marketing strategies. Technological advancements, such as bee tracking and RFID tags, necessitate new skills and approaches.

Additionally, in the honey market, there's a rising consumer interest in natural sweeteners and honey's therapeutic benefits, opening new opportunities. At the same time, the sector faces significant challenges, including product adulteration and the impacts of climate change, which pose risks to both honey production and consumer trust. 

Our solution, BeeLinked is a concept for an innovative platform that our team designed to navigate these challenges, offering technological and market solutions for both beekeepers and honey enthusiasts.

Challenge
The process

The team approached the challenge by following a 5W1H framework in their research efforts. Pretty quickly, they identified that the application would be used by an older generation who maintain beekeeping traditions in their families or treat it as a hobby during retirement. However, after going a little further into the research, we also found out that in recent years, an increasing number of younger people become engaged in beekeeping, driven by an interest in ecology, local product production, and sustainable agriculture. 

So, we decided to combine the need for a minimalistic, readable design with big, clean elements that would be center-oriented while proposing a modern and eco-friendly design for younger users. 

All main phases of building the BeeLinked app have been done in Figma. That's where the design team worked on the wireframes and prototypes, bringing their idea to life.

The process went on with the development of an application concept that connects producers and consumers, facilitating knowledge sharing and business growth. Our strategy was to aid beekeepers in various aspects of their business, such as weather monitoring, pest and plant identification, disease control, and financial management. At the same time, we wanted to create a solution to provide honey lovers with access to a market of verified producers, product information, and direct purchasing options.

As BeeLinked is still in the concept phase, we have not decided which technologies will be used for the backend, frontend, infrastructure, and framework. It will be determined in the next stages of work on the project.

Requirements
The solution

Meet BeeLinked – an accessible mobile SaaS solution with the potential to foster a vibrant community of both beekeepers and honey enthusiasts. 

Some of its key functionalities include: 

1. Detailed monitoring of bee health, weather conditions, and hive productivity for adapting to changing environmental conditions and the need for precision in beekeeping.

2. Advanced algorithms for early pest and disease detection to efficiently maintain the health of bee colonies, ensuring sustainable beekeeping practices.

3. A verified platform for buyers to explore and purchase honey, candles, and natural cosmetics. As a result it ensures quality and builds consumer confidence in the purchased products.

4. User-generated content and knowledge sharing combats the gap in beekeeping knowledge between generations and differing levels of expertise.

5. Financial management assistance to facilitate the financial sustainability of beekeeping ventures.

6. User-regulated product market to give beekeepers a chance to reach a wider market.

Thanks to the above-mentioned features, BeeLinked stands out as an accessible platform for beekeepers and a catalyzer of economic growth through a self-regulating marketplace. Additionally, it promotes ecological awareness, enabling users to make informed decisions in beekeeping and market activities.

Roadmap
Solution

WHAT The CLIENT Said ABOUT this project?

what partners say about us?

The code and the work were good quality and really what we were looking for. They were able to bring technical design thinking to the project. Project management was tight and I always knew what was happening.
Daniel Kiyoi
CEO & Founder Magic Dust
Apptension was flexible and professional. When I needed to quickly add capacity, it took a week or two at worst - often days. The cooperation enabled me to slowly scale up my own IT team, and the company was very helpful until the last moments of the transition.
Mateusz Oleksiuk
CEO LESS_
The technical creativity delivered by the team at Apptension was invaluable in the formation of our mixed reality start-up Hyper.
Nathan Sparshott
Co-Founder & CEO of Hyper
The SaaS Boilerplate Apptension built was a huge reason we were so successful, because all these little seemingly unrelated tasks and integrations needed to happen. If we had been working with anybody else, It would have probably taken months to do the same work.
Kwame Nyanning
CEO blkbx.
We needed their help to build the backend services and capabilities needed to deliver a production level on demand. Their ability to produce high-quality work with consistency while dealing with a new type of project was impressive.
Kelly O’Conor
Product Lead, Siberia
The project’s success has resulted in a long-term partnership for design and development. Apptension is a fantastic partner, who is willing to go above and beyond in order to deliver what the client needs.
Catarina Rocha
p(r)oud solutions
Apptension fared well in our project, working with our bespoke CMS and complex requirements. The designs were implemented well and the schedule was kept tight.
Christian Marc Schmidt
Partner at Schema

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