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Creative agency

Developing an eCommerce website for a luxury brand

In this project, Apptension representatives assisted with strategic business decisions regarding the website design and user flow, along with the development of experimental tools for the fashion and beauty industry. Essentially, support from Apptension’s side was needed for scaling the resources for the project in terms of frontend development mostly. However, there was also a significant share of product management support.

Expertise

Web development, eCommerce

Industry

Beauty & fashion

Timeline

2 years

Problem

Globally, the beauty and fashion industry has grown immensely since the pandemic began. The reason is behind a rapid expansion through digital channels and the attraction of customers willing to pay more for higher quality. 

That's where our partner - an independent creative agency – came into play with the front-end and UX/UI implementation as well as strategy and creative and technical approach to launch the very first e-commerce website for a well-known player in the industry. Surely, they wanted to keep up with the trends and the world’s new rules. The client's main request was to launch a brand-new global eCommerce platform for their brand. 

The agency has also collaborated with an external backend and QA specialist and the client's production team. Their day-to-day task included not only development but also design, business strategy, and creative approach. 

Essentially, support from Apptension's side was needed for scaling the resources for the project in terms of frontend development mostly. However, there was also a significant share of product management support.

Problem
Requirements
Challenge
Process
Technical Requirements

The main areas of Apptension's guidance were required in front-end development and project management. For example, at this stage of their eCommerce website development, the client, a luxury beauty/fashion brand, wanted to conduct strategic research to help invent an improved user path and increase conversions on specific pages. As mentioned before, the creative agency team also required project management resources and front-end developers to help implement the planned improvements.

The Challenge

This global independent creative agency has a lean structure, resulting in around 100 employees. Thus, they needed to use their resources as efficiently as possible. Therefore, they decided to power up and scale the team working on the luxury brand project they won some time ago. As a result, a few frontend developers from Apptension were meant to join the project as a team extension which was a close collaboration with complete integration into existing internal processes.

Our Process

During our collaboration, we decided to launch an entire eCommerce store, make several local and global rollouts to reach bigger audiences and make local website versions more user-friendly. We also helped the luxury beauty brand release products with industry-unique features. Also, our cooperation is ongoing to provide further maintenance and support in various production decisions.

what partners say about us?

We saw that Apptension is understanding our business and our needs, so it was an immediate connection. They knew who we are, what we do, and how the industry works at the same time having strong technical capabilities and needed knowledge.
John Doe
Head of Production
The code and the work were good quality and really what we were looking for. They were able to bring technical design thinking to the project. Project management was tight and I always knew what was happening.
Daniel Kiyoi
CEO & Founder Magic Dust
Apptension was flexible and professional. When I needed to quickly add capacity, it took a week or two at worst - often days. The cooperation enabled me to slowly scale up my own IT team, and the company was very helpful until the last moments of the transition.
Mateusz Oleksiuk
CEO LESS_
The technical creativity delivered by the team at Apptension was invaluable in the formation of our mixed reality start-up Hyper.
Nathan Sparshott
Co-Founder & CEO of Hyper
The SaaS Boilerplate Apptension built was a huge reason we were so successful, because all these little seemingly unrelated tasks and integrations needed to happen. If we had been working with anybody else, It would have probably taken months to do the same work.
Kwame Nyanning
CEO blkbx.
We needed their help to build the backend services and capabilities needed to deliver a production level on demand. Their ability to produce high-quality work with consistency while dealing with a new type of project was impressive.
Kelly O’Conor
Product Lead, Siberia
The project’s success has resulted in a long-term partnership for design and development. Apptension is a fantastic partner, who is willing to go above and beyond in order to deliver what the client needs.
Catarina Rocha
p(r)oud solutions
Apptension fared well in our project, working with our bespoke CMS and complex requirements. The designs were implemented well and the schedule was kept tight.
Christian Marc Schmidt
Partner at Schema
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Creative agency
Developing an eCommerce website for a luxury brand
About
In this project, Apptension representatives assisted with strategic business decisions regarding the website design and user flow, along with the development of experimental tools for the fashion and beauty industry. Essentially, support from Apptension’s side was needed for scaling the resources for the project in terms of frontend development mostly. However, there was also a significant share of product management support.

Expertise

Web development, eCommerce

Industry

Beauty & fashion

Timeline

2 years

Frontend@tech stack, vue.js, nuxt.js, scss

Design@stack, figma

django
flask
react native
node.js
next.js
python
gatsby.js
vue.js
react.js
javascript
aws
docker
serverless
figma
photoshop
illustrator
after effects
firebase
blender
graphql
nuxt.js
Scss
typescript
apollo
saas boilerplate
styled components
D3
bigcommerce
bigquery
Wagtail CMS
Django Rest
redux
gsap
i18next
kubernetes
Google Cloud
Platform
rabbitmq
celery

10;Times;Increase in traffic that the platform receives

5;K;Users accessing the platform during a day

0;;Chances of application failure

Before
After
Prerequisites
Problem

Globally, the beauty and fashion industry has grown immensely since the pandemic began. The reason is behind a rapid expansion through digital channels and the attraction of customers willing to pay more for higher quality. 

That's where our partner - an independent creative agency – came into play with the front-end and UX/UI implementation as well as strategy and creative and technical approach to launch the very first e-commerce website for a well-known player in the industry. Surely, they wanted to keep up with the trends and the world’s new rules. The client's main request was to launch a brand-new global eCommerce platform for their brand. 

The agency has also collaborated with an external backend and QA specialist and the client's production team. Their day-to-day task included not only development but also design, business strategy, and creative approach. 

Essentially, support from Apptension's side was needed for scaling the resources for the project in terms of frontend development mostly. However, there was also a significant share of product management support.

Challenge

This global independent creative agency has a lean structure, resulting in around 100 employees. Thus, they needed to use their resources as efficiently as possible. Therefore, they decided to power up and scale the team working on the luxury brand project they won some time ago. As a result, a few frontend developers from Apptension were meant to join the project as a team extension which was a close collaboration with complete integration into existing internal processes.

Requirements

The main areas of Apptension's guidance were required in front-end development and project management. For example, at this stage of their eCommerce website development, the client, a luxury beauty/fashion brand, wanted to conduct strategic research to help invent an improved user path and increase conversions on specific pages. As mentioned before, the creative agency team also required project management resources and front-end developers to help implement the planned improvements.

Roadmap
Solution

During our collaboration, we decided to launch an entire eCommerce store, make several local and global rollouts to reach bigger audiences and make local website versions more user-friendly. We also helped the luxury beauty brand release products with industry-unique features. Also, our cooperation is ongoing to provide further maintenance and support in various production decisions.

WHAT The CLIENT Said ABOUT this project?

We saw that Apptension is understanding our business and our needs, so it was an immediate connection. They knew who we are, what we do, and how the industry works at the same time having strong technical capabilities and needed knowledge.
John Doe
Head of Production
We saw that Apptension is understanding our business and our needs, so it was an immediate connection. They knew who we are, what we do, and how the industry works at the same time having strong technical capabilities and needed knowledge.
Head of Production

what partners say about us?

The code and the work were good quality and really what we were looking for. They were able to bring technical design thinking to the project. Project management was tight and I always knew what was happening.
Daniel Kiyoi
CEO & Founder Magic Dust
Apptension was flexible and professional. When I needed to quickly add capacity, it took a week or two at worst - often days. The cooperation enabled me to slowly scale up my own IT team, and the company was very helpful until the last moments of the transition.
Mateusz Oleksiuk
CEO LESS_
The technical creativity delivered by the team at Apptension was invaluable in the formation of our mixed reality start-up Hyper.
Nathan Sparshott
Co-Founder & CEO of Hyper
The SaaS Boilerplate Apptension built was a huge reason we were so successful, because all these little seemingly unrelated tasks and integrations needed to happen. If we had been working with anybody else, It would have probably taken months to do the same work.
Kwame Nyanning
CEO blkbx.
We needed their help to build the backend services and capabilities needed to deliver a production level on demand. Their ability to produce high-quality work with consistency while dealing with a new type of project was impressive.
Kelly O’Conor
Product Lead, Siberia
The project’s success has resulted in a long-term partnership for design and development. Apptension is a fantastic partner, who is willing to go above and beyond in order to deliver what the client needs.
Catarina Rocha
p(r)oud solutions
Apptension fared well in our project, working with our bespoke CMS and complex requirements. The designs were implemented well and the schedule was kept tight.
Christian Marc Schmidt
Partner at Schema

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