Expertise
Web development, eCommerce
Industry
Beauty & fashion
Timeline
2 years
Globally, the beauty and fashion industry has grown immensely since the pandemic began. The reason is behind a rapid expansion through digital channels and the attraction of customers willing to pay more for higher quality.
That's where our partner - an independent creative agency – came into play with the front-end and UX/UI implementation as well as strategy and creative and technical approach to launch the very first e-commerce website for a well-known player in the industry. Surely, they wanted to keep up with the trends and the world’s new rules. The client's main request was to launch a brand-new global eCommerce platform for their brand.
The agency has also collaborated with an external backend and QA specialist and the client's production team. Their day-to-day task included not only development but also design, business strategy, and creative approach.
Essentially, support from Apptension's side was needed for scaling the resources for the project in terms of frontend development mostly. However, there was also a significant share of product management support.
The main areas of Apptension's guidance were required in front-end development and project management. For example, at this stage of their eCommerce website development, the client, a luxury beauty/fashion brand, wanted to conduct strategic research to help invent an improved user path and increase conversions on specific pages. As mentioned before, the creative agency team also required project management resources and front-end developers to help implement the planned improvements.
This global independent creative agency has a lean structure, resulting in around 100 employees. Thus, they needed to use their resources as efficiently as possible. Therefore, they decided to power up and scale the team working on the luxury brand project they won some time ago. As a result, a few frontend developers from Apptension were meant to join the project as a team extension which was a close collaboration with complete integration into existing internal processes.
During our collaboration, we decided to launch an entire eCommerce store, make several local and global rollouts to reach bigger audiences and make local website versions more user-friendly. We also helped the luxury beauty brand release products with industry-unique features. Also, our cooperation is ongoing to provide further maintenance and support in various production decisions.
Expertise
Web development, eCommerce
Industry
Beauty & fashion
Timeline
2 years
Frontend@tech stack, vue.js, nuxt.js, scss
Design@stack, figma
10;Times;Increase in traffic that the platform receives
5;K;Users accessing the platform during a day
0;;Chances of application failure
Globally, the beauty and fashion industry has grown immensely since the pandemic began. The reason is behind a rapid expansion through digital channels and the attraction of customers willing to pay more for higher quality.
That's where our partner - an independent creative agency – came into play with the front-end and UX/UI implementation as well as strategy and creative and technical approach to launch the very first e-commerce website for a well-known player in the industry. Surely, they wanted to keep up with the trends and the world’s new rules. The client's main request was to launch a brand-new global eCommerce platform for their brand.
The agency has also collaborated with an external backend and QA specialist and the client's production team. Their day-to-day task included not only development but also design, business strategy, and creative approach.
Essentially, support from Apptension's side was needed for scaling the resources for the project in terms of frontend development mostly. However, there was also a significant share of product management support.
This global independent creative agency has a lean structure, resulting in around 100 employees. Thus, they needed to use their resources as efficiently as possible. Therefore, they decided to power up and scale the team working on the luxury brand project they won some time ago. As a result, a few frontend developers from Apptension were meant to join the project as a team extension which was a close collaboration with complete integration into existing internal processes.
The main areas of Apptension's guidance were required in front-end development and project management. For example, at this stage of their eCommerce website development, the client, a luxury beauty/fashion brand, wanted to conduct strategic research to help invent an improved user path and increase conversions on specific pages. As mentioned before, the creative agency team also required project management resources and front-end developers to help implement the planned improvements.
During our collaboration, we decided to launch an entire eCommerce store, make several local and global rollouts to reach bigger audiences and make local website versions more user-friendly. We also helped the luxury beauty brand release products with industry-unique features. Also, our cooperation is ongoing to provide further maintenance and support in various production decisions.
