86½ years

We were approached by a creative studio we worked with on previous projects (Clubhouse Studio) with a new challenge. A boutique publisher, Hoxton Mini Press, released an amazing collection of books about the history of East London, and in particular, one very interesting human being (can’t say more, no spoilers!). We were to create an immersive, storytelling website, which would be a key cog in the book promotion.

Human stories are not easy to tell, let alone with a website, of which we see hundreds every day. How to make users stop for a second? How to make them want to dive even deeper into the nooks and crannies of the less flashy London boroughs? Through smart interaction design and using additional input methods, like eye-tracking via the user’s camera, we created something more akin to an RPG game, than a simple website.

As a technical partner, we were responsible for the smooth development and technical aspects of the challenge at hand. The site won numerous awards and moreover, it received positive feedback from major stakeholders. The story is told via a unique, dual perspective of main heroes, and playful interactions helped attract organic visitors without any paid media.